Over the top. I work with a very talented programmer who, all too often, says "you can really get away with things for toy store websites you can't really do for anyone else..." Partly he means "Dang, dude, you can do crazy bad things!" and partly he means "Comic Sans? Really?"

Boing! JP's Toy Shop;  BeBeep a Toy Shop; Franklin's Toys; Kid's Center; Kidoodle's