I help make things work beautifully.
I am a full-spectrum UX professional with 20+ years experience. My breadth of skills, including visual design, interaction flow, and content strategy are a natural result of being a UX team of one at several companies, bolstered by working on excellent teams where I could learn new skills from real experts. I have worked directly with business, clients, and developers, which helps me design things that are useful, usable, and can be built.
I have research, analysis, and data skills that can help determine how designs are working, and what we should be building.
A Few Accomplishments
- Led the redesign of Wells Fargo's public site checking ecosystem.
- Web information architecture redesign for a McKesson, a $190B business.
- UX for software/hardware products for the "smart connected home."
- Helped transform a $100M fax-paper and phone-lines business into an e-commerce company.
- Worked with 99 toy stores to extend their brands and business into e-commerce.
- Designed or art directed most of the U.S. PlayStation demo disc interfaces.
How I Got Into UX
I've always had an interest in human behavior, and I took more college Anthropology classes than Art classes. When I went from designing game monsters to designing interfaces for the Sony PlayStation, my boss loaned me her copies of the Mac Interface Guidelines and Donald Norman's "Design of Everyday Things." Discovering a discipline that bridged human behavior and design was like finding my true calling.
My colleagues say the nicest things:
“Sometimes people end up in professions that are just a job. Working with Philip has always proved that his career is a perfect fit. He brings intense passion to the customer experience from all angles, not just UI. This always leads to a clear vision for appealing aesthetics and simplicity in language and process that makes the customer journey a pleasant one. He’s not just a talented professional; a bonus with Philip is his superb sense of humor and ability to fit into a team.”Eric Wieland, Director Technical Services, Core Brands/NSC
“I worked closely with Philip at LifeLike for a number of years. He is both a talented artist and practically minded enough to adapt to technical needs in a production environment, something I have found to be a rare combination. Philip is easy to work with and can be relied upon to deliver a quality product on a tight schedule.”Avery Lodato, Lead Programmer, LifeLike Productions