$100M company becomes an e-commerce company.

Until my team launched the B2B Portal last year, Core Brands customers and reps would email, phone, or fax their orders in. Now, well over half the targeted customer segment orders through the Portal.

Designed and mocked up the initial high fidelity design.

• Walk-throughs were used to refine the microinteractions.
• Mockups illustrated each feature in the spec document.

I designed new features, which were developed in sprints by the remote team.
- Customer Account - See terms, brands, accrued rebates, etc.
- Compare - you can directly compare up to three products.
- Quick Pad - you can paste an order right into the Cart.
- Customer Types - Each sales channel sees a customized homepage.
- Employee Purchase Program - 9,500 Nortek employees can now shop on the Portal.

"Compare" feature shows all features and specs for chosen products:

"Compare" micro-interaction when adding more than 3 products:

Responsive design; different layouts at different breakpoints:

The new price lists are automated and accurate, saving hours of time for Core Brands staff and for our customers. Automating the lists gave the Marketing Director 60% more time to spend on marketing, instead of price lists.

The old price lists were hand-rolled Excel files, often six months or more out of date. The lists showed product by SKU, with an arbitrary "Level" pricing.

The new price lists are customer-first. Each customer sees their exact price, not an approximation, and only items they can buy. New price lists include customer info and date, reinforcing the custom nature of the list.

Customers can generate a new price list any time they like. Each type of list has appropriate info and layout: PDF, CSV, International, MSRP, Price Policy.