Logos and Branding
The Furman Artist Relations Manager wanted to get across that our customers, touring roadies and techs at large venues, were heroes "saving the day" for their shows with Furman power protection.
I created a simple superhero logo that picked up on the classic Furman pull-out lights, and we used the hashtag #FURMANHERO for events and tradeshows. The ladies' tee with the heart design was my favorite.
The logo's first iteration included a diamond border, and was used on business cards and tee shirts.