Logos and Branding

Logo design and Branding.

Branding for companies I've worked at, and freelance design for small businesses. Logos, printed and promo pieces, and window graphics.


The Furman Artist Relations Manager wanted to get across that our customers, touring roadies and techs at large venues, were heroes "saving the day" for their shows with Furman power protection.

I created a simple superhero logo that picked up on the classic Furman pull-out lights, and we used the hashtag #FURMANHERO for events and tradeshows. The ladies' tee with the heart design was my favorite. 

BikeTinkers Union

Bicycle lifestyle brand of my own, more of a fun hobby than a 'side hustle.' The "union" one has a 1930s union movement feel and honors Sheldon Brown, a seminal member of our bike community. The blue patch is a riff on "Phil" brand hand cleaner. 

Vectorized Pen Drawings

Logo, vinyl door designs, and tee shirt designs for a backcountry touring operation and a bike-camping jamboree.

LifeLike Logo Hand

I sketched this robotic hand, modeled it in 3D, with rendered splines as the "pulleys." It was fully articulated for animation, and different variations appeared on LifeLike promo goods. 

The logo's first iteration included a diamond border, and was used on business cards and tee shirts. 

Because the hand was a 3D model, I could pose it for different one-off promo goods, like these glasses.