Logos and Branding
I created a superhero logo that picked up on the classic Furman pull-out lights, and the #FURMANHERO hashtag we used for tradeshows. There was also a ladies' tee in a heart design.
The Furman Artist Relations Manager wanted to get across that our customers, touring roadies and techs at large venues, were heroes "saving the day" for their shows with Furman power protection.
Membership patches for a loose affiliation of amateur bicycle enthusiasts who build and modify their own bicycles.
There will be other graphics for future "Local Chapters," but this first one has a 1930s feel and honors Sheldon Brown, a seminal internet bike mechanic.
The logo's first iteration included a diamond border, and was used on business cards and tee shirts.