I want everything to be beautiful and well-engineered. 

UX means usability, and there is no usability without usefulness. Figure out what people want to do, then make that easy. I create and improve customer experiences. Business, engineering, and design are in service to the human task, not the other way around. 

A Few Accomplishments

  • Information architecture redesign for a $190B business' website.
  • UX for software/hardware products for the "smart connected home."  
  • Helped transform a $100M fax-paper and phone-lines business into an e-commerce company. 
  • Worked with 99 toy stores to extend their brands and business into e-commerce. 
  • Designed or art directed most of the U.S. PlayStation demo disc interfaces.

How I Got Into UX

I've always had an interest in human behavior, and I took more college Anthropology classes than Art classes. When I went from designing game monsters to designing interfaces for the Sony PlayStation, my boss loaned me her copies of the Mac Interface Guidelines and Donald Norman's "Design of Everyday Things."

Discovering a discipline that bridged human behavior and design was like finding my true calling. 

Nice Things Colleagues Have Said About Me

“Sometimes people end up in professions that are just a job. Working with Philip has always proved that his career is a perfect fit. He brings intense passion to the customer experience from all angles, not just UI. This always leads to a clear vision for appealing aesthetics and simplicity in language and process that makes the customer journey a pleasant one. He’s not just a talented professional; a bonus with Philip is his superb sense of humor and ability to fit into a team.”
Eric WielandDirector Technical Services, Core Brands
“I worked closely with Philip at LifeLike for a number of years. He is both a talented artist and practically minded enough to adapt to technical needs in a production environment, something I have found to be a rare combination. Philip is easy to work with and can be relied upon to deliver a quality product on a tight schedule.”
Avery Lodato, Lead Programmer, LifeLike Productions